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Free Guide To Music Testing
Steve Casey has written the definitive book about music testing, titled
"Secrets Of Conducting the Perfect Music Test: International Edition"
As the person who invented music testing for radio, he is the source you'll want to turn to. Originally a more limited guide to moderating an AMT music library test, this book has been rewritten and expanded to include a lot more general information about music research and how it has developed, from tabulating requests to the latest multivariate analysis tools. And we have a free copy for you.
Testing your music library is one of the most important programming investments your station will make. Get it wrong at any point in the process and you will sabotage your success. Now you can get all the answers to guide you through your next music library test, step by step. These are the techniques used by many of the most successful broadcast companies in the world.
Although written with international (outside the United States) stations in mind, "Secrets of Conducting the Perfect Music Test: International Edition" is available to any station.
To request the book, you must be a member of the station's management team, such as music director, program director, general manager or managing director.
You'll find this book to be a practical reference you'll refer to often. With the help of what you'll learn, your station's music test will be the most accurate and useful it has ever been.
To receive your free copy is easy. Just send us an email with the following information:
- Station name
- Your name
- Your position with the station
- Your email address
- Your telephone number at the radio station
- Your fax number at the radio station
- Radio station mailing address in complete detail
- Please tell us whether you are testing your music, and if so, what approach you are using at this time.
Address your email to our main email address: