Sharing

Here, you'll find a small collection of my research and original ideas on some of the topics that are important to programming people. These essays are based on the real life problems of my clients. Some have appeared earlier as articles and talks at industry conventions.

Your feedback, questions, and alternate points of view are both welcome and encouraged.

Asking Questions:

(1) How do People Decide That...?

Case Studies

How the Number One Station in New York City Wins with Research

Consultants

How to Get the Most Out of Your Consultant (delivered to the European Radio Conference)

Focus Group Research

Post-AMT Focus Groups

Internet Research

What Has to Happen Before You Should Consider Internet Research?

Promotion

Promotion Planning: Types of Promotions

Promotion Planning: Promos and Liners

Ratings: Fixing with Research

Using Research to Deal with Disappointing Ratings

Record Companies

Record Companies and Radio Stations: Different Timetables

Research Issues

How to Set Your Research Priorities (delivered to the European Radio Conference)

Caution: Research is a Loaded Gun (delivered to the U.S. NAB Radio Programming Conference)

Rotations

High Rotation Speeds at ADO, Paris