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Ideas and Information  

Here, you'll find a small collection of my research and original ideas on some of the topics that are important to programming people. These essays are based on the real life problems of my clients. Some have appeared earlier as articles and talks at industry conventions.

Your feedback, questions, and alternate points of view are both welcome and encouraged.


Asking Questions:

(1) How do People Decide That...?

Case Studies

How to Get the Most Out of Your Consultant (delivered to the European Radio Conference)

Focus Group Research

Internet Research




Promotion Planning: Types of Promotions

Promotion Planning: Promos and Liners

Ratings: Fixing with Research

Record Companies

Research Issues

How to Set Your Research Priorities (delivered to the European Radio Conference)

Caution: Research is a Loaded Gun (delivered to the U.S. NAB Radio Programming Conference)